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The internet is one of the most important tools in the modern times. What started off as simply a mode of transfer of data is today used for a wide variety of purposes. Today, it plays a very important role in commerce and finance, all across the globe. These days, a large number of products are sold over the net. So, you will find products ranging from safety pins to cars and nails to large factories on sale on the internet. It is perhaps due to this ever growing popularity, that a large number of firms, enter the arena of internet marketing.